Ridsa

There are his hits—"Là c’est die," "Pardon," "Santa Maria"—and his gold or platinum albums, such as *Tranquille*, *Libre*, and *Équateur*.

Drawing on his Latin roots, Ridsa embodies a distinct style: a love for music in the vein of Bad Bunny and soul à la Ray Charles, alongside a deep appreciation for French music, from Goldman to Orelsan. Ridsa boasts staggering numbers: millions of views on his music videos and just as many streams on digital platforms. Put simply, when Ridsa releases a track, it’s impossible to miss. Over the past decade, with his string of successes, he has established himself as a creator of joyful, dance-inducing music—an artist who thrives on bossa nova, Latin pop, and bachata rhythms. First discovered on YouTube 15 years ago, Ridsa has now made his mark on the French-language reggaeton scene. His music is jovial, uplifting, and unifying, yet also deeply poetic and tinged with melancholy. The goal? To dance and let go.

A Sincere Friend

"Latin music is, first and foremost, poetry," he insists, making songwriting his true calling—a side of himself he finally feels free to reveal. After all, behind the name Ridsa lies Maxence Boitez. He is a young man from Orléans who didn't always feel like he fit in—"too uncompromising, too human"—and someone who struggles with self-confidence, especially in the spotlight. Ridsa allows him to step into a new persona: that of an artist who can get everyone moving while writing about love and everything it encompasses. Ridsa is an artist driven by a passion for music, yet one who carries a painful past. An artist who cut his teeth on the streets—where he created his debut album, *Tranquille*. An artist who lost his way, then—finally—found himself again. Ridsa is the one who needed to take a breather after his initial hits, then returned with the album *Équateur*—striving, at last, to appreciate life’s simple moments. He is the one who has since launched his own label, Sunset Avenue. Working in complete independence, he is preparing his audience to discover the real Ridsa: an artist capable of performing everything from bossa nova to reggaeton—even the melancholic kind. From house music to club anthems. From guitar-and-voice songs that restore faith in love to tracks addressing the heartbreaks that never truly heal. That is why we love Ridsa: for his honesty, his willingness to share what weighs on his mind, and his ability to forge a deeply personal connection with his audience—like a friend.

Backed by a live band, Ridsa is now "fully ready." Ready to be a true artist, creating Latin music that is both uplifting and authentic. Ready to be open and transparent, yet lighthearted. Ridsa’s music is like gazing at a sunset and the vastness of the sea: you lose yourself in it... and then, as you dance, you lose yourself completely.